I generally ignoreblogs that should be in Planet Mozilla but aren’t, so I’ll catch up when about:pixels appears in my feed reader without my intervention.

Part of the issue may be people associating Mozilla as an open source project, as you mention. The project started out as a code-focused effort, but has grown beyond that — so much so that I don’t think ‘open source’ really fits.

I think we’re much closer in many ways now to non-profits like the Red Cross that aren’t in the open source space at all than we are to Linux, Apache or other open source projects. So do we want to use ‘open source’ to describe ourselves any more?

That might seem like a small semantic difference, but I think it does create a mindset for people when they think about how they might be able to get involved. I’d be interested in working together to try different ways to talk about how people can get involved to see if we can find better ways to help people understand what they could do.

And here’s one brainstormed idea for how to bring volunteer writers on board: Now that the brand toolkit is out, you can ask people to audit the content spread across the 200+ Mozilla sites and track changes they suggest making to make our story clearer and more consistent.

David

Also, you can quit fretting about ending sentences with prepositions. It’s OK, really: http://grammar.quickanddirtytips.com/ending-prepositions.aspx